Ray Best Bath web design, Bristol web design, web development, digital illustration, creative artwork production

Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience.

A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise.

Consumers may look on branding as an important value added aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. Branded products or services also command higher prices.

Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service.

Design and build a great professional website for your business which can have a substantial impact on how customers see you and how you do business. Coded for accessibility and usability – sites that are designed to be user-friendly make it simpler for users to find what they're looking for.

Design and build a great professional website for your business which can have a substantial impact on how customers see you and how you do business. Coded for accessibility and usability – sites that are designed to be user-friendly make it simpler for users to find what they're looking for.

Design and build a great professional website for your business which can have a substantial impact on how customers see you and how you do business. Coded for accessibility and usability – sites that are designed to be user-friendly make it simpler for users to find what they're looking for.

Design and build a great professional website for your business which can have a substantial impact on how customers see you and how you do business. Coded for accessibility and usability – sites that are designed to be user-friendly make it simpler for users to find what they're looking for.

Design and build a great professional website for your business which can have a substantial impact on how customers see you and how you do business. Coded for accessibility and usability – sites that are designed to be user-friendly make it simpler for users to find what they're looking for.

High quality artwork production for packaging, Point of Sale, leaflets, DM, press campaigns, training materials, catalogues and brochures. With an extensive background working in design agencies, in pre press, including retouching, colour control and high res PDF creation.

High quality artwork production for packaging, Point of Sale, leaflets, DM, press campaigns, training materials, catalogues and brochures. With an extensive background working in design agencies, in pre press, including retouching, colour control and high res PDF creation.

High quality artwork production for packaging, Point of Sale, leaflets, DM, press campaigns, training materials, catalogues and brochures. With an extensive background working in design agencies, in pre press, including retouching, colour control and high res PDF creation.

High quality artwork production for packaging, Point of Sale, leaflets, DM, press campaigns, training materials, catalogues and brochures. With an extensive background working in design agencies, in pre press, including retouching, colour control and high res PDF creation.

High quality artwork production for packaging, Point of Sale, leaflets, DM, press campaigns, training materials, catalogues and brochures. With an extensive background working in design agencies, in pre press, including retouching, colour control and high res PDF creation.

Vector-based or raster illustrations, high-end photo retouching and image manipulation are prerequisites for almost every graphic designer. I can produce illustrations for almost any application from high quality brochures and reference guides to large format print.

Vector-based or raster illustrations, high-end photo retouching and image manipulation are prerequisites for almost every graphic designer. I can produce illustrations for almost any application from high quality brochures and reference guides to large format print.

Vector-based or raster illustrations, high-end photo retouching and image manipulation are prerequisites for almost every graphic designer. I can produce illustrations for almost any application from high quality brochures and reference guides to large format print.

Vector-based or raster illustrations, high-end photo retouching and image manipulation are prerequisites for almost every graphic designer. I can produce illustrations for almost any application from high quality brochures and reference guides to large format print.

Vector-based or raster illustrations, high-end photo retouching and image manipulation are prerequisites for almost every graphic designer. I can produce illustrations for almost any application from high quality brochures and reference guides to large format print.